About
A small shop for thoughtful tech.
We started ShopX because we kept getting burned buying gear that looked great in renders and disappointing in person. So we built a store that only sells what we'd actually carry in our own bags.
2021
Founded
12k+
Orders shipped
98.4%
On-time delivery
4.9 / 5
Customer rating
How we choose what we sell
Every product is bought, used, and broken on purpose before it shows up here. We visit factories (the small ones), we audit materials, and we keep a private spreadsheet of things we almost stocked but rejected. It's longer than the catalog.
We don't run flash sales, we don't gate "secret" inventory behind an account, and we'll never make you choose between three nearly identical SKUs. Less, but better.
The whole team — really
Joshua T.
Founder & engineering
Mira A.
Product design
Sam K.
Operations
Yuki H.
Photography
Say hello
Questions, gear suggestions, or just want to chat about pancake optics? We read every email.